$1,890.51
Amount Spent
31 days
0.92x
Purchase ROAS
Marginal profitability
13
Purchases
$145.42 avg cost
23,341
Reach
Accounts Center accounts
2.60x
Avg Frequency
Per account
2.07%
Inline Link CTR
CPM $31.18
Conversion Funnel
Click-to-purchase journey
Link Clicks
1,256
Landing Page Views
98.2%1,233
Add to Cart
11.8%146
Initiate Checkout
33.6%49
Purchases
26.5%13
Purchase ROAS by Campaign
Campaigns with at least 1 purchase
≥ 2x Profitable 1–2x Marginal < 1x Unprofitable
Amount Spent vs Revenue by Campaign
Side-by-side spend efficiency